Why Networking Actually Matters (And How to Do It Without Feeling Awkward)

To begin with, I’m not trying to beat a dead horse by telling you to network. If you work in consulting or corporate environments, I’m sure you’ve been told this by everyone, especially when starting out. It can easily sound like a hollow buzzword until you see how it works in practice.

Here are the reasons why I believe networking isn’t just optional advice, but an absolute necessity for long-term growth.

1. Large Organizations Are Massive—Break Out of Your Bubble

When you work in a large organization, there are simply way too many people for anyone to know everyone. Most people only know those in their immediate circles or project teams, and that’s about it.

While staying in your local circle is comfortable, it severely limits your visibility and opportunities. Networking is the tool that bridges that gap and helps you build connections beyond your day-to-day work.

2. Initiative and Curiosity Stand Out to Leaders

Think about it from a senior leader’s perspective: when someone reaches out with genuine interest in the work they are doing, it makes a real impression.

Personally, if someone takes time out of their day to reach out and figure out what my team is building, I will always try to make time to get to know them. Reaching out shows curiosity, passion, and initiative which are qualities that every leader values. Most leaders feel this exact same way.

And always remember: the worst they could say is no! You lose nothing by trying.

3. A Practical Playbook for Introverts

For the introverts, networking doesn’t mean you have to hold a 15 minute conversation with a leader or another practitioner in a group setting or even in person.

Here is a simple, low-pressure approach that has worked for me:

• Say Hi briefly: Introduce yourself, drop a quick greeting, and keep it light.
• Transition gracefully: If you feel awkward continuing on the spot, thank them and follow up afterward.
• Connect 1:1: Send a quick follow-up email or message to set up a brief virtual touchpoint or coffee chat in a private setting.
• Share your passion: Use that quiet 1:1 time to discuss your interests and learn about their work.

I guarantee you that this will work 9 out of 10 times. It may not lead to an immediate project assignment right away, but when an opportunity opens up down the road, that person will prefer you over a random contact they met at an event because you showed genuine interest.

Happy Low-Key Networking!